Dawson Insurance Embraces Workface Technology to Enhance Customer Engagement & Appeal to Younger Demographic

Customer engagement platform enables Dawson Insurance to field real time customer and prospect inquiries with the personal touch their clients have come to expect

Fargo, ND — January 9, 2012— Dawson Insurance has partnered with Workface® Inc., to enable real time web based interaction with customers and prospects. The online customer engagement platform uses portable profile-based live chat, voice, email, interactive video and content-sharing that lets the Dawson Insurance team interact and engage with online prospects and customers when they have insurance related questions.

Ideally-suited to those organizations that rely on deep customer relationships and personal interaction to serve their customers, the Workface platform improves how companies interact with online customers and prospects when they are searching for information, looking for quick efficient answer, or turned-off by impersonal online chat experiences.

“We know that there is an opportunity for us to be progressive in how we communicate with our customers and prospects, there is a growing segment of our target market that has grown up with technologies that provide instant communications like text messaging,” said Tom Dawson, President, Dawson Insurance. “By embracing Workface, we are opening up an additional channel of communications with our target market that we believe allows us to provide a level of personal, prompt and efficient communication that they expect and our competitors are not delivering.”

Through Workface, clients and prospects can interact with the Dawson Insurance team. Unlike other online chat solutions, Workface literally puts a "face" to the Dawson team and empowers customers and prospects to engage on their terms.

Utilizing Workface's interactive searchable and portable content web-containers called 'profiles' (the “Workface”), Dawson Insurance created profiles for members of the Dawson Insurance team, highlighting each members background, interests and areas of expertise.

“Workface helps our team answer questions online when the customer or prospect has a quick question,” said Dawson. “With Workface, we will be able to maintain our personal level of service while being more efficient and timely with fielding questions that are critical to our customers and prospects.”

Workface is specifically architected to replace the impersonal and frustrating interactions of legacy chat platforms by putting the customer or prospect in control of the interaction, enabling them to choose with whom they want to interact, in what manner, and in which web venue.

Workface most closely replicates on the Web the experience customers have when they walk into a business. They can see a real face and read real job titles. They can pick who they want to interact with, learn more about them and even initiate a discussion, which translates into a more personal business relationship.

About Dawson Insurance

Dawson Insurance has been a trusted name in the Fargo-Moorhead area since 1917. Over the years much has changed. Faster communication. More insurance products and services. Outstanding training. Technology advancements. Personnel with years of experience.

At Dawson Insurance some things have remained the same. Unmatched service. Personal concern and attention. Long standing relationships. Trust between friends and neighbors. In this time of 800 numbers, e-mail and hurry-up service, the Dawson team shines. It's our culture, it's the way we do business. And it's what's helped us grow to be one of the premiere independent insurance agencies in the Upper Midwest. We hope you will consider Dawson Insurance for your personal and business insurance, surety and financial services.

About Workface

Workface Inc., headquartered in Minneapolis, Minn., is a pioneer in developing online customer- interaction technologies that humanize the Web. The company's first-of-its-kind product, the Customer Engagement Platform (CEP), enables organizations to mobilize their field sales and service teams throughout the Web, and to replace the impersonal, dehumanizing and frustrating interactions of legacy chat platforms.

Workface puts the customer or prospect in control of the interaction by letting them choose who they want to interact with, in what manner, and in which web venue. It uses groundbreaking interactive, searchable and portable content web-containers called 'profiles' (the “Workface”) that are personalized by individuals to help online customers and prospects at the moment-of-need. These profiles can reside anywhere on the Web, so they can be placed anywhere someone might go on the Web to look for help or ask questions, including being available on company websites, search engines, high-traffic websites and social media.

More than 75,000 professionals in over 2,500 different companies are now using Workface technology.