About Me

Roy A. Young is dedicated to the mission of strengthening the business impact of marketing in organizations worldwide. He is the President of MarketingProfs, a global cutting-edge learning organization that specializes in providing strategic and tactical marketing know-how to over 300,000 members, from entrepreneurial start-ups to Fortune 500 organizations.



He is the author of Marketing Champions: Practical Strategies for Improving Marketings Power, Influence, and Business Impact (John Wiley & Sons, 2006), which examines the role of marketing within the organization and its impact on the bottom line. This pioneering work has received praise from leading marketing thought leaders including Philip Kotler, Seth Godin and Jack Trout as well as renowned leadership guru Warren Bennis.



Roy Young has worked with numerous marketers from leading companies such as Microsoft, Wells Fargo, and Visa, improving both the stature and value of marketing within these organizations using the principles detailed in his book Marketing Champions.



Young is a regular presenter at leading marketing organizations including the American Marketing Association (AMA), the Business Marketing Association (BMA), the Direct Marketing Association (DMA), the Institute for International Research (IIR), and the Marketing Executives Networking Group (MENG), as well as at universities including The Marketing Institute at Emory University, University of Southern California (USC), University of California at Los Angeles (UCLA), and the Claremont Graduate School of Business.



Roy Young has held high-level marketing and consulting positions at such companies as Time, Inc. and Yankelovich & Partners. He holds an MBA in marketing from the Stern School of Business at New York University.