My Experience

PROFILE

10+ years experience leading all facets of corporate and ESP Email Marketing Operations, Deliverability, Production, Creative, Strategic Services and Social Networking teams both for ESP and individual company level organizations

Managed and streamlined large globally based teams and P&L for Travelocity and Premiere Global

Recognized industry leader in Email Deliverability, Strategic Services and Social Networking with a wealth of experience building Email Marketing programs, teams, and shaping future vision

Excellent communicator well-versed in speaking engagements, webinars, and published in several leading trade magazines, blogs, and editorials

Social Networking strategy and execution expert and the online face of Premiere Global Services eMarketing

Results-oriented leader with strong strategic planning and team building skills



PROFESSIONAL EXPERIENCE

Premiere Global Services

Dallas, TX / Atlanta, GA

2007 - Present

Director, Global Email Deliverability, Social Networking

Successfully lead Global Email Deliverability for 7,000+ customers in more than 25 countries

Responsible for documented delivery of billions of email, notification/alert, and fax communications

Designated closer in Sales process, and overall problem solver due to wealth of industry experience and customer comfort level

Lead Premiere Global Social Networking strategy and execution

Leverage Business Development experience to broker several key third party strategic relationships

Visionary, strategic thinking in the eMarketing space empowers clients to take communications to the next level

Frequently published author with articles appearing in DM News, BtoBonline.coms Ask the Expert, Marketing Profs, eec blog, PGi blogs, as well as frequent webinar author and guest

Travelocity

Southlake, Texas

2000 - 2007

Email Operations Manager

Founder of the Travelocity Email Program

Managed 40+ Global Email Marketing Resources and the associated revenue across 10+ divisions and acquisitions

Transitioned ASP email to in-house managed infrastructure which consistently delivered 125 million+ targeted email communications per month

Developed and implemented email automation processes that reduced email campaign time to market from 4 days to less than 4 hours

Executed enterprise-wide systems consolidation efforts resulting in more than $3 million in annual cost savings

Proven list management experience in acquisition, retention, and reacquisition of customer base

Complete integration with enterprise CRM systems resulting in complete customer life cycle programs

Evaluated marketing strategy for 20+ internal brands and developed focused email effective visions

Implemented agile development methodologies increasing deliverables and improving customer experience with shorter development cycles



EDUCATION

University of Texas at Arlington

Bachelor of Arts, History Pre-Law

1998