About Me

George Graffy is President of the innovative leader in referral marketing, Smart Circle International. Founded in 1989, Smart Circle International is now available in over 20 countries worldwide and is the only referral marketing program with complete coverage in the United States and Canada. George Graffy began working at Smart Circle International in 1998 after climbing the ranks at internationally known consumer product companies such as PepsiCo, Clorox, and Yum! Brands, the corporation behind fast food giants Taco Bell, Pizza Hut, and KFC. The premise behind Smart Circle International is brilliant but simple. Entice customers to try new businesses by offering them valuable savings and discounts. This in turn creates repeat customers, word of mouth buzz, and brand loyalty, all of which will keep customers coming back. Smart Circle International operates by partnering with businesses in communities all around the world to offer consumer discounts, which are then presented to customers by fulltime professional field representatives who have the power to reach over 30 million consumers a year.



Since joining the Smart Circle International team in 1998, George Graffy has made great strides at improving Smart Circle Internationals business operations. He has worked with Smart Circle Internationals thousands of representatives, helping to empower them to better deal with customer service issues as they arise. George Graffy has also worked with partner businesses to help them better gauge supply and demand. Additionally, Smart Circle's inroads into the travel industry have been significant as of late, and Mr. Graffy has become a travel industry expert over the past year. Sports clients of Smart Circle include over 50 MLB, NHL, MLS NFL and NBA teams, AA/AAA Baseball, Arena Football, and dozens of colleges and universities. The company also works with high-profile clients such as Hyatt Hotels, YUM Restaurants, Home Depot, Wyndham Vacation Clubs, Westgate, Six Flags Amusement Parks, American Golf Corp, Troon Golf, Improv Comedy Clubs, Cinemark, Carmike Cinemas, DirecTV, Firestone, Sam's Club, Costco, BJs Wholesale, Sears, Best Buy, Wal-mart, Circuit City, as well as over 1000 local spas, salons, restaurants and fine dining establishments.